2017 saw Chanel continue its reign as a powerhouse in the beauty industry, releasing a series of captivating advertising campaigns that showcased its innovative makeup collections and solidified its image as a symbol of timeless elegance and modern sophistication. From the Parisian chic of the Pre-Fall collection to the vibrant hues of the Summer line, Chanel's 2017 marketing strategy masterfully blended iconic imagery with fresh, contemporary perspectives. This article will delve into the various facets of Chanel's 2017 makeup advertising campaigns, examining their individual styles, chosen ambassadors, and overall impact.
Chanel Pre-Fall 2017: Paris Cosmopolite
Following the December unveiling of the Chanel Pre-Fall 2017 Paris Cosmopolite collection at the iconic Ritz Paris, the brand launched its advertising campaign reflecting the collection's theme. This campaign, while not explicitly a video campaign in the traditional sense, utilized high-quality stills and behind-the-scenes imagery that conveyed the collection's luxurious and globally-inspired aesthetic. The images, often featuring models in richly textured fabrics and settings evocative of Parisian elegance with a touch of international flair, hinted at the collection's diverse palette and sophisticated textures. The emphasis was on creating an atmosphere of sophisticated travel and effortless chic, aligning perfectly with the collection's name and inspiration. While a dedicated video campaign might not have been the central focus, the visual storytelling through photography effectively communicated the collection's essence and appeal. The lack of a dedicated video campaign for this collection could be attributed to Chanel’s strategic focus on other campaigns that year, prioritizing video content for collections with a stronger emphasis on movement and texture. The still imagery, however, effectively captured the essence of the Paris Cosmopolite collection's luxurious, travel-inspired aesthetic.
Chanel Spring Summer 2017 Ads Starring Supermodel Arizona Muse
The Chanel Spring Summer 2017 campaign featured the captivating Arizona Muse, a model known for her ethereal beauty and effortless grace. The ads, which included both print and video components, showcased the collection's bright, fresh palette and lightweight textures. The videos likely emphasized the application and feel of the products, highlighting their suitability for the warmer months. Arizona Muse's presence perfectly embodied the campaign's youthful yet sophisticated spirit. The campaign's visuals likely employed soft lighting and natural settings, contrasting with the more dramatic settings of some of Chanel's other campaigns. This approach aligned with the collection's focus on natural beauty and effortless elegance. The video component, though specific details are lacking without access to the original campaign materials, likely focused on showcasing the luminosity and vibrancy of the makeup, emphasizing the lightness and ease of application that is characteristic of spring and summer collections.
Chanel Spring 2017 Ad Campaign
While specifics about the individual video components of the broader Spring 2017 campaign are limited without access to the original materials, we can infer some key characteristics based on Chanel's overall branding. The campaign likely incorporated a mix of print and video, showcasing the key products and looks of the spring collection. The videos probably emphasized the versatility of the products, demonstrating how they could be used to create a range of looks, from natural and understated to bolder and more dramatic. The overall aesthetic likely reflected the season's trends, incorporating fresh colors and light textures. The choice of models and settings would have been carefully curated to reflect Chanel's image of sophisticated elegance. One can imagine the videos incorporating elements of movement and close-ups to highlight the texture and application of the products. The soundtrack likely featured music that complemented the campaign's overall mood, possibly incorporating classic French influences or contemporary tracks with a sophisticated feel.
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